Social Nature is a Vancouver based business building brand leadership in natural product social influence marketing. The company has established a product sampling community of > 100,000 trusted influencers. Influencers are provided natural products for free in exchange for reviews – concurrently promoting the objective to #trynatural (i.e. natural products). The target demographic for Social Nature is the millennial generation.
Consumer product brands engage their target consumers through Social Nature’s marketing community and receive authentic social influence that cuts through the marketing clutter, while consumers get to try products they love for free in exchange for writing a review on social media. At Social Nature the focus is on matching influencers and brands based on product fit not social reach. This targeted high impact marketing has already proven to deliver higher consumer adoption and sales conversions than established digital marketing strategies.