BC Business: The Pursuit of Healthiness

For venture capitalist Brenda Irwin, smart technology can do much more than just count our steps - it can save our lives.

When Brenda Irwin was invited by a friend to a Vancouver pitch event in the summer of 2013, she had no intention of investing in anything. The native of Mount Elgin, Ontario, had only left her job with Business Development Bank of Canada (BDC) 18 months prior, and she didn’t have a lot of money to toss around. But as a fanatical runner, cyclist and triathlete, she was drawn to the setup: a 50-kilometre bike ride with Olympic gold triathlete Simon Whitfield, followed by a pitch for the company Whitfield was involved in.

Brenda Irwin